IKEA introduces: Swedish Seedballs - A meal you can plant for endangered insects.
The newest version of IKEAs iconic meatballs is made in a collaboration between IKEA Denmark and the WWF World Wildlife Fund. The aim is to raise awareness of the loss of biodiversity and its consequences while inspiring and engaging people to turn their dry lawns into wild, lush gardens.
This professional campaign titled 'Swedish Seedballs' was published in Denmark in April, 2022. It was created for the brand: WWF and IKEA, by ad agency: Robert/Boisen & Like-minded. This Ambient medium campaign is related to the Food, House, Garden, Public Interest, NGO, and Retail Services industries and contains 3 media assets. It was submitted 7 months ago by Art Director: Alberte Børling Anderson of Robert/Boisen & Like-minded.
Advertising Agency: Robert/Boisen & Like-minded, Copenhagen, Denmark