Description
The American Pecan Promotion Board (APPB) partnered with Signal Theory, a branding agency known for its behavioral science approach to marketing and creative studio SixTwentySix to launch a new campaign aimed at changing the way Americans enjoy pecans. The "Surprisingly Snackable Pecans" campaign repositions pecans from a holiday baking staple to a delicious and nutritious everyday snack.
This professional campaign titled 'Surprisingly Snackable' was published in United States in June, 2024. It was created for the brand: American Pecan Promotion Board, by ad agency: Signal Theory. This Digital, Film, and OOH Outdoor media campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: Signal Theory, Wichita, USA
Creative Director: Joe Wilper
Associate Creative Director: Nick Kinney
Group Creative Director: Brent Davidson
Co-CEO: John January
Executive Producer: Lauren Langfitt
Creative Studio: SixTwentySix, Los Angeles, CA
Director: Evan Bourque
Partner/Executive Producer: Austin Barbera
Partner/Managing Director: Jake Krask
Head of Production/Executive Producer: Jonny Edwards
Line Producer: Cole Sanchez
Post Producer: Joaquin Villalobos
PR: Carrie Wick
Audio Production: Evolution Audio
Audio Engineer: John Blank
