Surface to Air

Agency: Grey


With innovations in design and technology paving the way, essentially transforming sailboats into airplanes, the sport of sailing is becoming one of the fastest, most dangerous competitions on earth. Millimeter changes in design translate to knots of difference on the water, which is the difference between winning and losing, so Altair was excited to share their design simulation software and consult with Artemis Racing to help give the Swedish team a competitive advantage. The film explores how technology is transforming sailing as well as the intriguing, and often perilous world of the America’s Cup, and all that comes with its developments in boating – including competitors who are determined to spy and steal coveted engineering secrets along the way.

This professional campaign titled 'Surface to Air' was published in United States in June, 2017. It was created for the brand: Altair, by ad agency: Grey. This Content medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Grey, San Francisco, USA
Chief Creative Officer / Director: Curt Detweiler
Executive Producer: Daniel Tuggle
Account Director / Production Director: Ben Warden
Account Supervisor / Production Director: Edward Fung
Chief Officer: Joe Lampertius
Art Director: Alex Anderson
Copywriter: Emma Brooke
Group Account Director: Will Egan
Account Executive: Teresa Tran
Production Assistant: Linden Carty
Group Director / Strategic Communications: Abe Snyder
Insights / Investments: Ryan Miller
Line Producer: Barry Fink / Meat Shop Bambi
Screenwriter: Shasha Levinson
Researcher: Alexandre Lefebvre
Director of Photography: Billy Pena
1st Assistant Camera: Andrew Laboy
2nd Assistant Camera: Matthew Pothier
Composer: Gunnard Doboze
Audio Engineers: Mark Pitchford, Phil Lantz
Bermuda Fixer: Bayard Outerbridge
Transportation: Sinclar Robinson
Editor: Blake Bogosian / Beast Editorial
Executive Producer: Jon Ettinger
Assistant Editor: Seth Andrews


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