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Using the capsule shaped elevator in Han River, Seoul and adding an image of a baby's butt to the bottom of the elevator.
Where the idea comes from and how it works:
The elevator at Sungsu Grand Bridge in the Han is shaped like a capsule, which thought be a felicitous place to demonstrate how to use Dulcolax laxative suppositories. Once the image of baby's butt is added to the elevator, it will be more clear to show everyone how to use it and easy to grab their attention in a creative way.
This NSFW professional campaign titled 'Suppository elevator' was published in South Korea in May, 2014. It was created for the brand: zzachin idea, by ad agency: Dulcolax. This OOH Outdoor medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: zzachin idea, Seoul, South Korea
Creative Director: Seok-Kyun Lee
Art Director: Bumyong Lee
Copywriters: Sang-Ki Chae, Jasmine Yong-eui Park