Sunshine in Every Can


Dat'suma "sunshine in every can"


Faubourg’s Dat’suma IPA Beer is a seasonal beer from Faubourg that uses local oranges called satsumas in the brewing process. To have a little fun and deliver literally on the brand promise “sunshine in every can,” we sourced OOH boards that faced eastwards so that the sun would set into the glass. The campaign is live for just 3 weeks, which is the amount of time the sun will set at the optimal angle — into the glass.

This professional campaign titled 'Sunshine in Every Can' was published in United States in October, 2022. It was created for the brand: Faubourg, by ad agency: PETERMAYER. This Film and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Faubourg Brewing
Chief Creative Officer: Matt Kuttan
Creative Director: Fernanda Burgel
Senior Art Director: Margot Bienvenu
Senior copywriter: Barrett Macgowan
Media Director: Jordy Luft
Senior Media Planner: Geoffrey Fuglaar


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