Columbus, Ohio-based Jeni’s Splendid Ice Creams has released Sunshine, a gray, citrus-flavored ice cream, in honor of Mental Health Awareness month and in partnership with On Our Sleeves, the movement to break stigmas around children’s mental health.

The company said that the new Sunshine flavor is designed to get people talking. Inspired by Depressed Cake Shop, it appears as muted gray as a rain cloud but “tastes like a ray of sunshine.”

Sunshine is meant to raise awareness of – and spark conversations about – children’s mental health. Jeni’s has donated $25,000 to help On Our Sleeves distribute Kindness Kits to 30,000 kids in classrooms nationwide. Each kit includes curriculum and activities for children to learn about and practice kindness together. Additionally, Jeni’s is accepting donations to support On Our Sleeves in scoop shops throughout May.

This professional campaign titled 'Sunshine' was published in United States in May, 2022. It was created for the brand: Jeni’s Splendid Ice Creams, . This Print medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted over 1 year ago.

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