The iconic 1971 Hilltop is reimagined in today's world. Coca-Cola is encouraging people to show a little kindness and empathy this Ramadan, whether or not you personally observe the religious festival. The ad follows a homesick and lonely Muslim woman who finds some unexpected empathy on a challenging day, while fasting. Seasoned ad-watchers will also notice that the spot also features a cover of the famous Coca-Cola anthem ‘I’d Like to Teach the World to Sing’.
This professional campaign titled 'Sunset' was published in United Arab Emirates in May, 2018. It was created for the brand: Coca-Cola, by ad agency: FP7. This Film medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: FP7/McCann, Dubai, United Arab Emirates