Description
A lineup of pieces are captured amidst unpredictable weather conditions in a campaign that highlights the tenacity of Summer’s delight.
A new set of images captures Towards the Sun: a new selection that brings together key ready-to-wear pieces and accessories in lightweight, cool fabrics and materials from the Ouverture Of Something That Never Ended collection. Among main styles are chemise-style dresses, colorful printed caftans, bowling sets, new tunic shirts and other versatile pieces like Bermuda shorts.
Embracing the unpredictability of Summer weather, the campaign is shot by Hanna Moon, with creative direction by Alessandro Michele and art direction by Christopher Simmonds.
This professional campaign titled 'Summer 2021: Towards the Sun' was published in Multinational Worldwide in June, 2021. It was created for the brand: Gucci, by ad agency: Simmonds Ltd. This 360° medium campaign is related to the Fashion industry and contains 17 media assets. It was submitted about 16 hours ago.
Credits
Advertising Agency: Simmonds Ltd, London, United Kingdom
Gucci Creative Director: Alessandro Michele
Photographer: Hanna Moon
Choreographer: Pat Boguslawski
Models: Alice Da Luz, Branko Roegiest, Cheikh Niang, Daseul Kim, Fiona Langballe Frederiksen, Liam Rogers, Zair Cheseaux
