Nature took thousands of years to perfect the packaging of fruits, but paradoxically, we are replacing them with plastic packaging that, instead of protecting, is destroying nature. In Conservation International we want to stop this madness.
This professional campaign titled 'Stupid Packs' was published in Colombia in March, 2019. It was created for the brand: Conservation International, by ad agency: MullenLowe Group. This Design medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 4 years ago.
Advertising Agency: Mullenlowe SSP3, Bogotá, Colombia
Chief Creative Officer: Carlos Andrés Rodríguez
Chief Operating Officer: Juan Pablo García
Creative Director: Juan Pablo Maldonado
Creative Director: Camilo Jiménez
Creative Director: Jorge Pinto
Art Director: Felipe Valencia
Copywriter: Leonardo Bernal
Copywriter: Jaime Andrés Tovar
Copywriter: Paola Falero
Account Director: Laura Gonzales
Producer: Diego Aguilera
Photographer: Dario Mora