In the United States, on average, there has been an incident involving a firearm at a school every week for the last four years. Meanwhile nine states and counting have passed “campus carry” legislation allowing anyone with a license to carry guns onto school grounds. To draw awareness to these laws we created Student Body Armor, the first-ever line of bulletproof college apparel. Our hope is that by fighting absurdity with absurdity we will make parents and students think twice about which college they attend, and ideally make states think twice about campus carry.
This professional campaign titled 'Student Body Armor' was published in United States in April, 2017. It was created for the brand: Cocks Not Glocks, by ad agency: FCB. This Integrated medium campaign contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: FCB, New York, USA
Chief Creative Officer: Ari Halper
Group Creative Officer: Gabriel Schmitt
Associate Creative Directors: Gregory Nance, Adalberto Santana
Executive Producer: Hyatt Choate
Account Executive: Sarah Cohen
Senior Social Strategist: Chris Gilbert
Operation Manager: Shantal Gonzalez
Production Company: Think Tanks Films
Director: Ben Starkman
Editor: Jai Shukla
Mix: Heard City