Structural Panels - Tortoise, Structural Panels - Octopus...
Structure Engineers are the ‘Structural Scientists’ of the building industry. They are responsible for the integrity of a building. So when constructing a midrise they often default to poured concrete because it’s what they know. However, in many cases poured concrete is more product than is needed. It’s heavy, slow, and expensive. USG Structural Panels have the durability, defense against rot and mold, and fire resistance of concrete while also significantly reducing the weight of a structure. They offer a simpler solution that is faster and easier.
This professional campaign titled 'Structural Panels - Tortoise, Structural Panels - Octopus...' was published in United States in July, 2017. It was created for the brand: USG Corporation, by ad agency: Gyro. This Print medium campaign is related to the Industrial, Agriculture industry and contains 3 media assets. It was submitted almost 6 years ago.
Advertising Agency: Gyro, Chicago, United States
Executive Creative Director: Doug Kamp
Creative Director: Ted Wahlberg
Associate Creative Director: Mark Sedlacek
Associate Creative Director / Copywriter: Greg Fioretti
Senior Art Director: Matt Olson
Production Director: Natalie Snyder
Production Manager: Laura Martinez
Director of Digital Delivery: Vic Edmond
UX Engineer: Juan Lozano
Account Director: Dusty Williams
Assistant Account Executive: Taylor Ion