To launch the new Stress Protect Deo, NIVEA put passengers at the airport in an unexpected and stressful situation: They were called out to be a suspect of a crime. In order to be protected for the next stressful situation, they were provided with the NIVEA Stress Protect Deo afterwards.
This professional campaign titled 'Stresstest' was published in Germany in February, 2013. It was created for the brand: Nivea, by ad agency: Felix & Lamberti. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: Felix & Lamberti, Hamburg, Germany
Creative Director / Copywriter: Felix Schulz
Art Director: Johannes Widmer
Additional credits: JOTZ! WEFILM