Strength that Sets You Free

Agency: 72andSunny


Today Pvolve, the fastest growing functional fitness brand, launched its first-ever global ad campaign - “A Strength that Sets You Free” – featuring brand partner Jennifer Aniston.

The ad spot reveals how Pvolve’s unique fitness method is redefining what strong means, looks and feels like, and features Jennifer Aniston working out with Pvolve’s array of patented and proprietary equipment, like the, Slant Board, Precision Mat, P.ball and P.3 Trainer. As a Pvolve member and fan of the brand, Jennifer Aniston shares first-hand how the method helps her feel stronger than ever before, brought to life by the tagline, “A strength that sets you free.”

Aniston stars in the campaign following her appointment as a Pvolve partner earlier this year. As a Pvolve fan and member, Aniston joined the company to assist with key business priorities, including consumer marketing. Her personal journey with Pvolve is proof that the method sculpts, tones, strengthens and helps restore in a way that builds the body up, and doesn’t break it down.

The campaign was brought to life through a collaborative effort between Pvolve, Aniston and creative agency 72andSunny. Pvolve partnered with Director Loren Denis, Academy Award winner Linus Sandgren as Director of Photography and celebrity photographer Zoey Grossman to help demonstrate the power of the Pvolve method through a cinematic lens. Consumers can keep an eye out for Pvolve’s campaign featuring Jennifer Aniston on national cable TV and streaming platforms such as Hulu and Peacock, among others.

Pvolve offers a variety of ways to experience its functional fitness workout method, meeting consumers where they are and at any stage in their fitness journey. Pvolve is flexible and convenient. When members use Pvolve, they’ll discover a new meaning of ‘strong’ - one that is rooted in the belief that a quality fitness routine should serve you holistically and throughout all stages of life.

This professional campaign titled ' Strength that Sets You Free' was published in United States in August, 2023. It was created for the brand: Pvolve, by ad agency: 72andSunny. This Integrated medium campaign is related to the Fitness industry and contains 1 media asset. It was submitted 8 months ago.


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