ADVERTISING

Bank of America

Street of Dreams

Agencies: freuds Somesuch

Description

Powered by Bank of America, the official bank of the FIFA World Cup twenty twenty six2026™ and released during the tournament is a new short film Street of Dreams, which tells the story of a young girl whose life has been upended through homelessness but refuses to give up on her dream of playing soccer. Set to the new U2 track, also titled 'Street of Dreams', the film features Bank of America’s Sports with Us Global Ambassador Sir David Beckham to tell an uplifting story about resilience, hope and the transformative power of sport.

The short film tells the story of a young girl 'Calle' played by newcomer Nevaeh Derricks. After her life is disrupted, Calle is seen holding on to soccer as a source of purpose and possibility. As she navigates uncertainty and self-doubt, she is guided by Sir David Beckham who appears as a personification of her inner voice, a guardian only she can see. He's a powerful symbol of belief and opportunity, standing with her and showing up when it matters.

The film highlights Bank of America’s recent commitment to grow their 'Soccer with Us' platform, which is showcased in the film. By the end of twenty twenty six2026, the bank aims to impact more than 1,000,000 young people globally through Soccer with Us, supporting young people aged six through eighteen6-18 by combining sport with life skills. This includes their Soccer at Schools initiative in partnership with U SU.S. Soccer and the Soccer Forward Foundation which is designed to make soccer accessible to every school across the country by twenty thirty2030 enabling the bank to positively impact millions more young people.

The release of Street of Dreams also coincides with the culmination of Street Child United’s hashtag I Am Somebody#IAmSomebody Tour. Delivered in partnership with Bank of America, the tour brought Young Leaders from the Street Child World Cup to communities and decision-makers across North America during the FIFA World Cup twenty twenty six2026™. As part of the tour, Sir David Beckham convened an event at Nu Stadium, the home of Inter Miami, where the Street Child United Young Leaders spoke of their experiences and how they’re using sport as a vehicle for change in their communities. The tour follows the Street Child World Cup which took place in Mexico City twenty twenty six2026 from fifth through fifteenth of5-15 May, where 28 teams of street-connected young people from around the world came together to play soccer, share their experiences, and develop advocacy demands for governments, institutions, and the global media.

This professional campaign titled 'Street of Dreams' was published in United Kingdom in July, 2026. It was created for the brand: Bank of America, by ad agencies: freuds and Somesuch. This Film medium campaign is related to the Finance and Sports industries and contains 1 media asset. It was submitted 6 minutes ago.

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