Street Casting


The task was to create a promotion campaign for the premiere of the film, "Curtiz", centered around the iconic director, Michael Curtiz. The idea was to let people meet the director and experience his infamous personality. We made an interactive citylight, portraying the director at work: meet Curtiz face to face in a casting situation, right on the street.

This professional campaign titled 'Street Casting' was published in Hungary in September, 2019. It was created for the brand: Curtiz, . This OOH Outdoor medium campaign is related to the Movies industry and contains 1 media asset. It was submitted almost 5 years ago by Laboratory Ideas of Laboratory Ideas.


Advertising Agency: Laboratory Group, Budapest, Hungary
Creative Director: Sándor Haszon
Art Director: Sándor Haszon
At Director: Tamás Topolánszky
Copywriter: Alex Szénássy
Copywriter: Tamás Topolánszky
Copywriter: Zsuzsanna Bak
Copywriter: Sándor Haszon
Designer: Endre Valach
Film Production: JUNO11 Pictures
Agency Producer: Claudia Sümeghy
Post Production: Vivien Katona
Production Company: JCDecaux


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