This campaign targets homosexual males ages 18-30. It stems from the underlying subculture of bug chasers, or men who actively seek out HIV and want to be infected.
This professional campaign titled 'Street, Pleasure, Inevitable, The Gift' was published in United States in August, 2008. It was created for the brand: RAVE, by ad agency: LMN Design. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 15 years ago.
Advertising Agency: LMN Design, USA
Art Director: Laurie Nickerson