Stories on a roll

Agency: 358


What if your poems would be read by millions of people? The crowd on Facebook took the challenge and now their poems are printed on gazillions of rolls of kitchen towel and toilet paper. The products became their own advertising… Or as certain Mr Bogusky would say, the advertising is “baked in”. Anyway, we told about the new products in online banners that were named “best pixels of month” in by Finnish media house MTV3. Also, we did TV clips with people reading the poems. Right now we’re collecting more stuff to print under the title “LittleBigLoveStories”. Do you have one?

This professional campaign titled 'Stories on a roll' was published in Finland in October, 2012. It was created for the brand: Lambi, by ad agency: 358. This Direct medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: 358, Helsinki, Finland
Creative Director / AD: Antero Jokinen
Copywriter: Johanna Mannila
Producer: Elina Freden
Graphic Designer: HP Savolainen & Pol Solsona

Finnish Refugee...


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