Stop the Drop


1 in 5 kids drop out of sports by secondary school.

As the largest sponsor of Irish sports, and largest insurer of school children, Allianz wanted to tackle this challenge.

And #StopTheDrop.

However, this drop is a trickle over time, with many parents believing it’s just ‘their’ child.

So we made an invisible problem visible… with a mountain.

Filled with everything from balls to bikes, our pile of abandoned equipment represents the broken sports dreams of children.

Our protagonist represents every child at that emotional tipping point in their sports journey.

This campaign is supported by a psychologist-led coaching programme.

This professional campaign titled 'Stop the Drop' was published in Ireland in January, 2024. It was created for the brand: Allianz, . This Film and OOH Outdoor media campaign is related to the Insurance industry and contains 2 media assets. It was submitted 3 months ago by Head of Production: Brian Daly of In the Company of Huskies.


Client Credits:
Marketing Lead: Mark Brennan
Marketing Communications Manager: Valerie Hedin
Partnerships Lead - Anna McCarthy
Marketing Communications Executive - Rachel Hanratty

Agency Credits:
Executive Creative Director: Damian Hanley
Senior Art Director: Laura Rice
Senior Copywriter: Aoife McCleary
Head of Client Growth: Sarah Deeny
Head of Planning & Behavioural Science: Niamh Murphy
Senior Client Manager: Anna Hickey
Client Manager: Chloe Bates
Head of Content Production: Ciaran Walsh
Senior Designer: Mark Corry
Social Content Manager: xx

Production Credits:
Production Company: Motherland
Head Of Production: Margaret Livingstone
Director: Fern Berresford
Senior Producer: Keith Bradley
Production Manager: Hannah Gallagher
Editor | Cabin: Rebecca Luff @ Cabin
Post Producer | Cabin: Ruth Minkley @ Cabin
Head of Post Production | Motherland: Anthony McCaffery
Post Producer | Motherland: Laura Greally
Edit Assist | Motherland: Kyle Stuart
Photographer: Trevor Hart
Retoucher: Dona Gorska

Post Production Company: Screen Scene
VFX/Shoot Supervisor: Allen Sillery
VFX: Rob Murray/Gavin Casey
Senior 3d Animation: Ben Klimmek
3d Match Move: Michael McCarthy
Colour Grading: Donal O’Kane
Post Producer: Peter Greene

Music Composition - Eclectic Music
Soundmix: Markus @ Bark Soho


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