The brief was to communicate Chromax' main function, which is increasing the fullness feel for the patient. "My stomach birds are humming” is an Egyptian proverb used to express deep hunger. Based on this insight, we developed our concept : “Silence the birds in your stomach”.
This professional campaign titled 'Stomach Birds' was published in Egypt in June, 2013. It was created for the brand: Chromax, by ad agency: DDB. This Print medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: DDB, Cairo, Egypt
Creative Director: Bassem Sabry
Art Director / Illustrator: Mohamed Gaber
Copywriters: Ramy Badr, Heba El Habashi