SToK Yourself - Lil Jon Hype Track Music Video

Agency: Fallon


“Turn Down for What” rapper Lil Jon is working with STōK Cold Brew to teach people how to be a hype man (or woman). Hype people, for the uncool people like me, is the backup rapper who shouts things like “yeah!” “werk!” and “let’s go!”
The campaign includes an interactive experience where you can create your own hype track at Lil Jon even provides “Turn Up” tutorial videos for how to do that towel wave thing and, my favorite, his jumping up and down and shouting technique. There’s also an Alexa Skill. Just ask: “Alexa, Ask SToK Cold Brew To Hype Me Up.”

This professional campaign titled 'SToK Yourself - Lil Jon Hype Track Music Video' was published in United States in August, 2018. It was created for the brand: SToK, by ad agency: Fallon. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Fallon, Minneapolis, USA
Chief Executive Officer: Mike Buchner
Managing Director: Rocky Novak
Executive Creative Director: Patrick Figueroa
Art Directors: Boris Opacic, Matt Terrell
Copywriter: Zack Carlstrom
Designer: Matt Curtis
Head of Integrated Production: Pat Sidoti
Producer: Patrick Gantert
Senior Business Affairs Manager: Brendan Lawrence
Director of Strategy: Julianna Simon
Group Planning Director: Chad Koehnen
Director of Digital: Greg Swan
Associate Director of Digital: Carter Jensen
Group Account Director: Jordan Hoffarber
Account Director: Suzy Langdell
Production: Prettybird
Director: fourclops
Co-Founder / Executive Producer: Kerstin Emhoff
Vice-President / Executive Producer: Ali Brown
Executive Producer: Derek Richmond
Line Producer: Alana Mitnick
DoP: Kevin Phillips
Production Designer: Chris Schmitt
Costume Designer: Haley McCune
Post Production: Chimney
Managing Director: Filip Kiisk
Producer: Sabrina Harrison
Editor: Marcus Kullgren
Colorist: Vincent Taylor
VFX Supervisor: Petter Lindholm
2D Artists: Simon Backlund, Felix Thedeby, Petter Lindholm
3D Artists: Martin Tornestedt, Mike Townshend, Guilherme Todorov, Tulio Inoue
Teasers Post-Production: Charm School / Volt Studios
Director of Charm School Production: Julie Ruddy
Editor:Steven George
Producer: Patrick Gantert
Flame Artist: Pete Olson / Volt
Executive Producer: Amanda Tibbits / Volt
Producer: Kat Naden / Volt
Interactive: PRETTYBIRD / Particle3
Interactive Director: fourclops
Digital Production: Particle3
Executive Producer: Lihu Roter
Account Manager: Dania Tatanaki
Interactive Producer / UX: Gal Shaya
Digital Producer: Efrat Kariv
Lead Developer: Tal Dinovich
Front-end Developer: Denis Dariamov
IT / Security: Vadim Toptunov
Voice Synth Technology: VocaliD
CEO: Rupal Patel
VP, Research / Technology: Geoff Meltzner
VP, Engineering: James Piechota
Speech Technologist: Markus Toman
Software Developer: Stephen Rife, Eric Franzen
Music / Sound Design: SisterBoss
Engineers: Dan Kramer, Dan Jensen
Executive Producer: Annie Sparrows
Music / Track Development: Storefront Music
Partner: Adam Elk


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