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Dogfish Head

Stocking Up The 'Bar Cart' With Refreshed RTD Cocktail Line

Agency: Moxie Sozo

Dogfish Head Canned Cocktails Packaging by Moxie Sozo

Dogfish Head Canned Cocktails Packaging by Moxie Sozo

Dogfish Head Canned Cocktails Packaging by Moxie Sozo

Description

New can labels follow a clear and intelligent visual system. Each offering has a dominant color based on the primary flavor. The upper third of every can features Dogfish Head’s “off-center” logo, surrounded by the cocktail’s secondary ingredients. Labelmaker-inspired graphics carry the “Culinary-Crafted” and “Cocktail” messaging, while strong, straightforward typography communicates information such as the cocktail name balanced with at-this-point-retro Dogfish Head type choices. The canned cocktails retain that core off-center spirit like Dogfish Head's beers.

This professional campaign titled 'Stocking Up The 'Bar Cart' With Refreshed RTD Cocktail Line' was published in United States in June, 2022. It was created for the brand: Dogfish Head, by ad agency: Moxie Sozo. This Design medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 5 months ago by Director of Marketing : Stephanie Danielson of Moxie Sozo.

Credits

Branding Agency: Moxie Sozo, Boulder, Colorado USA
Partner + Chief Creative Officer: Derek Springston
Partner + Creative Director: Nate Dyer
Designer: Sophie Bailey
Photographer: Jess Kugler, New West Photography

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