IKEA’s newest Greenwich store is its most sustainable ever. In a bid to further reduce IKEA and its customers’ carbon footprints, a bespoke outdoor campaign repurposes posters as directional signage, encouraging people to travel to the store in the most sustainable way: on foot (or public transport if they don’t have the stamina).
This professional campaign titled 'Steps' was published in United Kingdom in April, 2019. It was created for the brand: IKEA, by ad agency: Mother. This Outdoor medium campaign is related to the House, Garden industry and contains 5 media assets. It was submitted over 4 years ago.
Advertising Agency: Mother, London, UK