2K Sports

Step Inside

Agency: BarrettSF


San Francisco based advertising agency barrettSF has created a multimedia marketing campaign starring WWE® Superstars Becky Lynch® and Roman Reigns® to launch the latest installment of the WWE® 2K video game franchise.
For the first time in the game’s 6-year history, WWE® 2K20 is featuring two cover stars. Roman Reigns, the fan favorite who battled back from a leukemia diagnosis earlier this year to triumphantly return to the ring, and Becky Lynch, who in April became one of the first women to ever main event WrestleMania®.

This professional campaign titled 'Step Inside' was published in United States in September, 2019. It was created for the brand: 2K Sports, by ad agency: BarrettSF. This Film medium campaign is related to the Gaming industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: barrettSF, San Francisco, USA
Founder, Executive Creative Director: Jamie Barrett
Founder, Managing Director: Patrick Kelly
Head of Production: Conor Duignan
Creative Director: Todd Eisner
Associate Creative Director: Brad Kayal
Associate Creative Director: Phil Fattore
Associate Creative Director: Byron Wages
Broadcast Producer: Charlotte Dugoni
Account Director: William de Ryk
Account Supervisor: Julia Ortinez-Hansen
Production Company: Little Ugly
Director/Executive Producer: Carlos Lopez Estrada
Founding Partner/Executive Producer: Kimberly Stuckwisch
Partner/CFO/Executive Producer: Neil Garvey
Executive Producer: Melora Donoghue
Sloane Skala: Line Producer
Director of Photography: Robby Baumgartner
Producer Designer: Tyler Jensen
Costume Designer: Gabrielle Rosenberg
Editorial Company: Final Cut
Editor: Chris Amos
Editor: JD Smyth
Assistant Editor: Evan Bluestein
Executive Producer: Suzy Ramirez
Director of Sales: Lauren Holmes
Post Producer: Ana Orrach
Sound Design/Mix: Barking Owl
Sound Designer: Morgan Johnson
Mixer: Mike Franklin
Creative Director: Kelly Bayett
Producer: KC Dossett
VFX/Finishing: The Mission
VFX Supervisor/Flame Artist: Gizmo Rivera
Flame Artist: Clarke Rives
Executive Producer: Jessica Locke
Producer: Ryan Meredith
Managing Director: Michael Pardee
Color: The Mill
Colorist: Matt Osborne
Color Coordinator: Jessica Amburgey
Cocktail Music: Elias & Human
Elias Executive Producer: Mitch Rabin
Composer: Joseph Haydn
Track: “Emperor Minuet Allegro”
Arranged by: Jim Long (ASCAP)
Publisher: Just Classics (ASCAP)
Human Senior Producer: Kamela Anderson
Human Executive Producer: Carol Dunn
Human Composer: John Barnes
Human Creative Director: Garet Williams
Legends Music: Mophonics & Human
Mophonics Executive Producer: Colette Huemer
Composer: Joseph Haydn
Track: “String Quartet Op. 1 No. 1”
Recorded By: Alex Berglund
Creative Director: Stephan Altman
Human Senior Producer: Kamela Anderson
Human Executive Producer: Carol Dunn
Human Composer: John Barnes
Creative Director: Garet Williams


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