Step in inequality
School: Miami Ad School
In the corporate world, women are not only underpaid as compared to men, but they also have to work harder to make their mark and work their way up the corporate ladder. Not having experienced gender inequality, only a few male working professionals can truly fathom it, let alone empathize with it.
Solution: Create a visually impactful tangible metaphor about gender inequality to demonstrate how it can manifest. A moment that goes beyond jus increasing awareness, it increases empathy.
This student campaign titled 'Step in inequality' was published in United States in October, 2016. It was created by ad school: Miami Ad School. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Miami Ad School, New York, USA
Art Director: Kazunori Shiina
Copywriter: Chandani Karnik