Description
Golf is welcoming a new generation of players to the game. FootJoy, the leading golf shoe brand for over 100 years, premieres the “Step Forward” campaign, highlighting how both the sport and the brand are stepping into the future. The campaign showcases FootJoy’s design and innovation leadership across footwear, apparel and gloves while representing a diverse cast of professional and amateur players.
Developed alongside creative partner Butler, Shine, Stern & Partners (BSSP), the new campaign launches globally this week with a new :30 spot, “Step Forward”, sitting at the center of the initiative.
The spots aim to break down the stereotypes of golf by featuring a diverse cast of younger golfers, amateur golfers, and disabled golfers showing off their skills on the course, all while featuring unique angle shots of FootJoy’s newest innovative footwear and players including pros like Justin Thomas, Max Homa, Jessica Korda and up and coming golfers such as Kim Egozi, Kamaiu Johnson and Jordan Thomas, among others.
As golf evolves with a younger and more inclusive generation, FootJoy is creating products representing the legacy of the brand and its ability to speak to the changing demographics of the game. The spots tell the story of FootJoy’s innovation, passion, and commitment to providing the best golf products to date.
This professional campaign titled 'Step Forward' was published in United States in February, 2023. It was created for the brand: FootJoy, by ad agency: Butler, Shine, Stern & Partners. This Integrated medium campaign is related to the Sportswear industry and contains 2 media assets. It was submitted about 1 year ago.
Credits
FootJoy:
Ken LaRose, SVP of Brand and Consumer Experience
Chris Garrett, Director, Consumer Marketing
Sean McCoole, Director, Brand Design
Stephen Demare, Director, Integrated Marketing
Corey Holloway, Social Media Lead
Butler, Shine, Stern & Partners:
Chief Creative Officer: John Butler
President: Patrick Kiss
Executive Creative Director: Sinan Dagli
Creative Director: Robyn Tenenbaum
Art Director: Lauren Byers
Copywriter: Wes Rhodes
Head of Production: Liz Corsini
Senior Integrated Producer: Tess Rockers
Senior Producers: Chrissy Wamsher & Cade
Account Supervisor: Amanda Burtnett
Production:
Director, MINDCASTLE
Production Company, Sanctuary
Managing Director, Preston Lee
Executive Producer, Kristen Bedard Johnson
Line Producer, Katy Maravala
Editorial, Cut+Run
Editor, Mah Ferraz
Assistant Editor, Mitch Goldberg
Managing Partner, Michelle Eskin
Executive producer, Brian Stanley
Head of Production, Kristen Jenkins
Senior Producer, Brian Mulvey
Finish, Jogger Studios
Creative Director, Andy Brown
Head of Production, Diana Cheng
Producer, Joel Paisner
Colorist, Adolfo Martinelli
Color, Company3
Senior Colorist, Kath Raisch
Mix and Sound Design, Lime Studios
Audio Engineer, Matt Miller
Audio Assistant, Ian Connie
Executive Producer, Susie Boyajan
Associate Producer, Cassie Underwood
Music, Mophonics
Head of Production, Shelley Altman
ECD, Steph Altman
Creative, Casey Gibson
