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Biti's Hunter

Step Forward

Agency: Dentsu Redder

Description

Biti'sHunter is boldly redefining itself to stay ahead in an ever-evolving market, transforming from a sneaker brand into a symbol of fearless self-expression for young Vietnamese.
The campaign dares to capture the raw emotion of stepping into the unknown, taking consumers on a journey from fear to exhilaration. In a generation questioning their place in Vietnam’s future, Biti'sHunter emerges as a rallying call—empowering them to push boundaries, make history, and shape culture. With a striking new identity, the brand aims not just to stay relevant, but to own the emotional moments where boldness and progress ignite.

This professional campaign titled 'Step Forward' was published on October 11, 2024. It was created for the brand: Biti's Hunter, by ad agency: Dentsu Redder. This Film medium campaign contains 1 media asset. It was submitted 4 months ago by Group ECD: Livio Grossi of Dentsu Redder.

Credits

ECD: Livio Grossi
ACD: Raphaël Almazan
Copywriters: Lâm Trần, Vy Bùi, My Ngô
Art Director: Dung Cao
Designers: Đặng Chương Quốc Bảo, Trung Đông, Đinh Minh Tân
Account team: Vy Vương, Uyên Nguyễn, Quỳnh Trần, Vy Dương, Phương Trần, Yên Phạm
Production team: Sang Ngô, Thố Phan

Film Production: Bullet Bangkok
Director: Michael Medway
Post Production: Paume Paris, Kitchenette Paris

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