With government stay home mandates temporarily closing salons across the country, and the continuing uncertainty surrounding COVID-19, Great Clips, the world’s largest hair salon brand, wanted to show its support to stylists everywhere by rallying customers to join them in supporting the Professional Beauty Association's COVID-19 Relief Fund. We created a video celebrating #stayhomehair in homage to our missed stylists, while also driving awareness of / encouraging contribution to PBA’s COVID-19 Relief Fund.
This professional campaign titled '#StayHomeHair' was published in United States in April, 2020. It was created for the brand: Great Clips, by ad agency: Hunt Adkins. This Digital medium campaign is related to the Beauty, Professional Services, and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago by Executive Creative Director + Innovation: Shanna Apitz of Hunt Adkins.
Advertising Agency: Hunt Adkins, Minneapolis, United States of America
Executive Creative Director: Shanna Apitz
Associate Creative Director / Copywriter: Sarah Kearin
Art Director / Designer: Emma Dahlgren
Editor / Visual Specialist: Dustin Edle
Account Director: Brennan Foster
Account Manager: Gracie Rouse