Physical distancing is one of the most important actions we can take to flatten the curve of COVID-19. However, as the images of crowded parks show, many are still not taking the need to avoid non-essential travel seriously. Despite its importance, physical distancing can feel more like giving up something, not taking action to help your community.
#StayHome turns the individual choice to stay home into a collective fight against COVID-19. It is an integrated campaign that uses a variety of tactics to reinforce the importance of physical distancing, including: - Re-designed flags of the world that replace key markings with homes - #StayHome event invitations that show the downside of irresponsible social gatherings
This professional campaign titled '#StayHome' was published in Canada in April, 2020. It was created for the brands: COVID-19 and United Nations, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Zulu Alpha Kilo