State Farm

State Farm "What If"

Agency: The Marketing Arm

Jake from State Farm offers a hauntingly great list of homeownership insurance options

Part of State Farm's ongoing "What If" campaign


State Farm is collaborating with The Walt Disney Studios to celebrate the release of its new film, Disney’s Haunted Mansion, which comes out later this month. As part of this collaboration, State Farm has released an original spot featuring Jake from State Farm interacting with Gabbie, the Mansion’s new owner (played by the actress Rosario Dawson). The spot was created by TMA (The Marketing Arm), along with the Walt Disney Studios and Haunted Mansion team and Soapbox (a frequently used Disney production house). The new spot is part of the State Farm ongoing “What If” campaign, which leans into the concerns people have around the potential outcomes of homeownership. In it, we see Jake from State Farm walking with the Mansion’s owner, Gabbie, and explaining how State Farm can help with her insurance needs, including talking to an agent and filing a claim on the State Farm mobile app. It's the latest example of how Jake from State Farm continues to resonate in popular culture. The spot, in :30 and :15 lengths, will span TV, streaming services, social media and more.

This professional campaign titled 'State Farm "What If"' was published in United States in July, 2023. It was created for the brand: State Farm, by ad agency: The Marketing Arm. This Film medium campaign is related to the Finance, Insurance, and Movies industries and contains 2 media assets. It was submitted 2 months ago by President: Roy Elvove of Elvove Associates LLC.


State Farm

Marketing Vice President: Alyson Griffin
Marketing Assistant Vice President: Patty Morris
Sr. Creative Strategist: Christine Williams
Creative Strategist: Annie Rondone
Senior Producer: Tim Thomas
Campaign Manager: Anna Francisco

The Marketing Arm

CEO: Trina Roffino
EVP, Managing Director: Erin Wasson
SVP, Client Service: Susan O'Leary Ciapciak
SVP, Celebrity Acquisition: Matt Fleming
Group Account Director: Johnny Fitzsimmons
Account Director: Tamika Robinson
Assistant Account Executive Jamie Haas

Chief Creative Officer: Harris Wilkinson
Executive Creative Director: Rick Utzinger
SVP, Creative: Dave Wasserman
VP, Group Creative Director: Whitney Hill
Associate Creative Director: Claudio Venturini
Associate Creative Director: Mike Brownell
Senior Art Director: Josh Johnson
Senior Copywriter: Chloe Rockel
Senior Copywriter: Claire Randall
Senior Producer: Matt Poness
Production Business Manager: Ellen O’Donnell

Walt Disney Studios Motion Pictures
Senior Vice President, Global Marketing Partnerships: Lylle Breier
Vice President, Marketing Partnerships, Product Placement and Creative: Ty Ervin Vice President, Marketing Partnership & Multicultural; Jan Coleman
Director, Global Promotions: Liz DeMartino
Director, Creative Marketing Partnerships: Ian Mallitz

Soapbox Films
Director: Christopher Alender
Executive Producer: Christopher Alender
Producer: Ricky Lam
Producer: Jennie Schmidt

Soapbox Films
Editor: Brian McGuire
Producer: Marissa Messier
Producer: Christopher Alender

Picture Head
Colorist: Marc Fisher
Producer: Sam Carpenter

Picture Head
Editor: Adam Litwinski
Editor: Michael Forrest
Producer: Sam Carpenter

Picture Head
Engineer: Curt Cash
Producer: Sam Carpenter


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