State Farm

State Farm Football

Agency: The Marketing Arm

Bundling: just another way to save with the personal price plan

This entire season boils down to just one word: bundle home and auto

Best bundle in the league


With the start of the 2023-24 NFL season, State Farm is launching its new football campaign. The new campaign, created by TMA (The Marketing Arm), features Jake from State Farm in a series of humorous commercials interacting with Patrick Mahomes, Coach Andy Reid and Travis Kelce. The spots show how State Farm helps score an affordable price when you bundle home and auto insurance with the Personal Price Plan®.

This professional campaign titled 'State Farm Football' was published in United States in September, 2023. It was created for the brand: State Farm, by ad agency: The Marketing Arm. This Film medium campaign is related to the Insurance industry and contains 3 media assets. It was submitted 7 months ago by President: Roy Elvove of Elvove Associates LLC.


State Farm
Chief Agency, Sales & Marketing Officer Kristyn Cook
Marketing Vice President Alyson Griffin
AVP, Marketing Patty Morris
Marketing Director, Creative Content Greg Sutter
Manager, Creative Content Andrew Freeman
Sr. Creative Strategist John Ruebush
Sr. Creative Strategist Jeff Greeneberg
Creative Strategist Denver Smith
Sr. Producer Joshua Zilm
Sr. Producer John Downer
Campaign Manager Jenna Durako
Project Coordinator Sara Brondell
Sr. Producer David Burke
Sr. Photographer Amber Riccinto
Sr. Photographer Michael Girard
Sr. Multi-Media Specialist Jeff Arthur

TMA (The Marketing Arm)
Chief Creative Officer Harris Wilkinson
Executive Director, Creative Rick Utzinger
SVP, Creative Dave Wasserman
Associate Director, Creative Mike Brownell
Associate Director, Creative Claudio Venturini
Associate Director, Creative Scott Wolf
Associate Director, Creative Mike Maloney
Senior Copywriter Chloe Rockel
Senior Art Director Josh Johnson
Copywriter Michael Webber
Group Director, Production Ivo Knezevic
SVP, Account Susan O’Leary Ciapciak
VP, Account Management Johnny Fitzsimmons
Director, Account Management Raisa Collazo
Sr. Account Executive, Account Management Alex Cooper
Coordinator, Account Management Jamie Haas
Director, Strategy Blair Zimelis
Associate Director, Business Affairs Ellen O’Donnell
Sr Talent Manager, Production Cheryl Collins
Talent Manager, Production Randa Briggs

Gifted Youth
Director Jake Szymanski
Executive Producer Josh Morse
Head of Production Cat Craven-Griffiths
Producer Bernard Rahill

SAG Signatory/Co-Producer
Business Affairs Production Manager Carolina Clifford
On Set Manager Lisa Bem

Editor Grant Gustafson
Assistant Editor Jack Taylor
Producer Natalie Stone

Colorist Jeff Altman
Executive Producer Laurie Adrianopoli

Finish Artist Patrick Wong
Producer Natalie Stone
Executive Producer Kate Smith

Engineer Eric Cauwels
General Manager Dave Dakich
Executive Producer Rose Razal


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