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Spacetouch Dallas Cowboys

Star-Powered Glow: A Celebrity Endorsement

Agency: Altered State Productions

Description

In a testimonial video for a luxury skincare brand, Dallas Cowboys cheerleader Melissa Valdez’s noticeable scar catches your eye. Set against a luxe, tech-glamor spa-themed backdrop, Valdez, in a polished dress, initially highlights the brand’s sophistication. But a knee-height camera angle emphasizes her scar, blending her high-end appearance with a symbol of athletic resilience. This powerful visual contrast showcases the skincare product’s real-world effectiveness, enhancing the testimonial’s authenticity and relatability. Sometimes, it’s the unfiltered moments—fears, dreams, excitement, and even embarrassing stories—that truly resonate and make the story hit home.

This professional campaign titled 'Star-Powered Glow: A Celebrity Endorsement' was published in United States in March, 2019. It was created for the brands: Dallas Cowboys and Spacetouch, by ad agency: Altered State Productions. This Content, Direct, and Film media campaign is related to the Beauty, Electronics, Technology, and Sports industries and contains 1 media asset. It was submitted 12 days ago by Video Production Company: Altered State Productions of Altered State Productions.

Credits

Media Director: Eddie Castillo
Producer: Hebert Huerta
Writer: Chandler Dear
Production Asst.: DeAndray Daniels
Vis. Effects Prod.: Roberto Barrientos
Talent: Melissa Valdez
Video Production Company: Altered State Productions

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