Trick the system and save money is kinda Latvian thing. If one can save on parcel by choosing smaller compartment in parcel machine, then it’s a must. But Postal Service Latvijas Pasts offers one price for all parcels. So with the help of funny looking squeezed objects we informed people, that they no longer have to squeeze a larger package into a smaller compartment.
This professional campaign titled 'Squeezed parcels' was published in Latvia in March, 2021. It was created for the brand: Latvijas Pasts, by ad agency: Weekend. This Outdoor medium campaign is related to the Professional Services industry and contains 4 media assets. It was submitted over 2 years ago.
Advertising Agency: Weekend
Creative Director: Jānis Kuprašovs
Art Director: Reinis Helmanis
Designer / Photographer: Kristians Rukuts
Strategic Planner: Līga Reide
Account Director: Mairita Erte