Agency: Goodby Silverstein & Partners


SONIC and Instagram celebrity @ChefJacquesLaMerde, a well-known food Instagrammer who pokes fun at fine dining by styling and photographing approachable foods in sophisticated ways, will introduc the world’s first product designed for Instagram, only available through Instagram – SONIC #SquareShakes. The SONIC Square Shake will be entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. The shakes will be available exclusively through “Shop Now” sponsored ads on Instagram to Coachella festival goers at the Base Camp festival grounds only on April 16.
Executive Producer, Director of Graphic Services: Jim King
Director of Experiential, Music Supervisor: Todd Porter

This professional campaign titled '#SquareShakes' was published in United States in April, 2016. It was created for the brand: Sonic, by ad agency: Goodby Silverstein & Partners. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Goodby Silverstein & Partners, USA
Co-Chairman: Jeff Goodby, Rich Silverstein
Executive Creative Director: Margaret Johnson
Creative Director: Jon Wolanske
Associate Creative Director: Tristan Graham
Creatives: Rohan Cooke, Laura Petruccelli
Content Creative: Quinn Gravier
Designer: Todd King
Director of Interactive Producer: Margaret Brett-Kerns
Senior Interactive Producer: Danielle Riccardi
Senior Print Producer and Art Buyer: Noah Dasho
Interactive Producer: Severin Sauliere
Content Producer: Isaak Le
Technology Director: Mike Kellogg
Associate Technology Director: Andre Cardozo
Post Production: E Level Films
Director of E Level: PJ Koll
Post Producer: Jack Whalen
Editor: Erik Johnson
Assistant Editor: Lori Arden
Motion Graphics Creative Director: Mike Landry
Motion Graphics Artists: Nathan Shipley, Chad Ford, Anthony Enos, Ratha Nou, Alec Cummings
Color: Fabio Benedetto
Music: Nic DeMatteo
Story Board Artist: Steph Sanchez
Group Account Director: Leslie Barrett
Account Director: Jenna Duboe
Account Manager: William de Ryk
Culinary Artist: Christine Flynn
Food Artist Manager: Brandon Rosenblatt
Photography Studio: Dwight Eschliman Photography
Photographer / Director: Dwight Eschliman
DP: Charley Weston
Producer: Jamie Antonioli
Food Stylist: Karen Eva


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