ADVERTISING

Area

Spreadsheet the love

Agency: McCann

Description

McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel.

This professional campaign titled 'Spreadsheet the love' was published in Finland in March, 2012. It was created for the brand: Area, by ad agency: McCann. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 10 years ago.

Credits

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Graphic designers: Kim Takala, Piia Seppälä, Joni Lyytikäinen
Web development: Heikki Lehto, Karolina Hurmerinta
Client director: Petteri Lillberg
Agency producer: Niina Huttunen, Yrjö Haavisto
Production Company: Anima Boutique

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