The ad uses trader symbols for the finance markets - a bull represents a positive market, and a bear a negative market - and forms them into an Escher-esque visual illusion, demonstrating our brand's postioning about how E*Trade can help you get involved in online trading: 'Anyway you look at it, opportunities are out there.'
This professional campaign titled 'Spot the Opportunity' was published in Australia in April, 2012. It was created for the brand: E*TRADE, by ad agency: TBWA. This Print medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 11 years ago.
Advertising Agency: WHYBIN/TBWA/TEQUILA, Melbourne, Australia
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Art Director: Sarah Vincenzini
Copywriter: Gareth Sweet
Illustrator: Ross Murray
Designer: Pat Sofra