ADVERTISING

Hyundai N

SportsmaNship

Agency: Studio Paranoid

Description

The film begins with a metaphor of a car overtaking from a two-lane road to a single-lane road. This scene is intensified by the sizzle of sand and particles captured in tight shots during the track drift, symbolizing the thrill and intensity of motorsports.

As the film progresses, the dynamic action of motorsports up close intensifies, akin to watching a sports game nearby. The editing transitions are fast-paced, using a clear contrast in cut transitions to showcase the sportiness of the IONIQ 5 N on the highway.

We then move to create abstract images with lens flare from the headlights and low shutter imagery on a dark track. When transitioning through light, it connects to a stealth vehicle on a dark public road.

This stark contrast between track racing and safe driving on public roads is the essence of our film. It's a journey that takes you from the adrenaline rush of a race track to the calm and serene city roads, all while inside the IONIQ 5 N, featuring the involvement of Thierry Neuville.

This professional campaign titled 'SportsmaNship' was published in South Korea in April, 2024. It was created for the brand: Hyundai N, by ad agency: Studio Paranoid. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 10 days ago by STUDIO PARANOID.

Credits

Client: Hyundai
Production company: Studio Paranoid
EPD : Robert Lopez
EPD : Diana Hidalgo
1st AD : Cristobal Martin
Director: Gunkim
EPD: Ahn Jae-Beom
1st AD: Baek Jindoo
DOP: Jan Prahl
Gaffer: Damian Halpern
U crane: Marc Roca Fontanet
1st AC: Adrian Rodriguez Navas
ART: Jonathan Blud
Stylist: Jo Ryan
DI: Hannibal Lang
Support: Sam Gilling
Color company: BaconX
Edit: EDITIN post production
VFX: ZIN post production
Recording: Byun Jaehyun

ADVERTISING

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