Shoe Carnival


Agency: McCann Detroit


As the new face of Shoe Carnival's creative back-to-school campaign - "Spokesfeet" - Terry Crews is kicking off the company's biggest season of savings on top footwear brands, customer giveaways and community giving.
Shoe Carnival, Inc. a leading retailer of footwear and accessories for the family, has launched a new back-to-school campaign with actor, television host, and entrepreneur Terry Crews that kicks off the company’s biggest season of savings on top footwear brands, customer giveaways and community giving.
The tongue-in-cheek campaign features a different side of Crews, famous for his megawatt smile and muscular physique. In his role as “Spokesfeet” the spots feature Crews’ less famous – and less expensive – feet, celebrating Shoe Carnival’s ability to pass savings onto its customers with the best back-to-school deals on top brands like Nike, HEYDUDE, adidas and more.

This professional campaign titled 'Spokesfeet' was published in United States in August, 2023. It was created for the brand: Shoe Carnival, by ad agency: McCann Detroit. This Integrated medium campaign is related to the Sportswear industry and contains 3 media assets. It was submitted 7 months ago.


Client: Shoe Carnival, Inc.
President and CEO: Mark Worden
VP, Marketing: Matt Haracz
Sr Director, Creative and Store Experience: Todd Beurman
Director, Integrated Marketing: Roberto Berlanga

Creative Agency: McCann Detroit
Chief Creative Officer: Brad Emmett
EVP / Executive Creative Director: Rob Legato
Creative Director (Art): Michelle Musallam
Creative Director (CW): Nick Marine
Executive Producer: Hafeez Saheed
Producer: Skylar Healy
Business Manager: Deb Sliva
President: James Ward
EVP / Executive Account Director: Tim Galvin
Sr Account Supervisor: Marika Burdalas
Production Co/Director: Hungry Man/Dave Laden
Editorial: Cosmo Street/Tom Scherma


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