Street Lab

Splash Spots

Agency: Zulu Alpha Kilo


New York creative company, Zulu Alpha Kilo, known for innovating the Tough Turban for Pfaff Harley Davidson and reimagining the school desk for online learning platform D2L, has released a beautiful new twist on a New York City tradition.

For more than 100-years, when the temperature pushes past 90 degrees, New Yorkers across the city have turned to neighborhood fire hydrants in search of a little watery relief. However, the caps employed to spray the water have been rudimentary at best. Until now.

Introducing Splash Spots. A new proposal from Zulu Alpha Kilo for how New York City uncaps its hydrants during the hottest days of summer. Designed for maximum whimsy and water conservation, releasing approximately 50% less water than the standard hydrant spray cap, Splash Spots are an exciting and joyful build on the traditional caps the FDNY already uses.

The agency partnered with the non-profit Street Lab, which aims to improve the urban environment, strengthen neighborhoods, to help determine the four unique water experiences that would be most exciting and feasible. Each of the four Splash Spots are crafted for safety, durability and scalability. Attaching easily to the hydrant, each “spot” also comes with its own on/off function making them easier for the community to use.

“Splash Spots were engineered to be pieces of art that you could really play with,” adds Colin P. Kelly, founder of Group Project, the industrial design partner that Zulu Alpha Kilo commissioned to help bring their idea to life.

“The design is both iconic and functional,” adds Stephanie Yung, Chief Design Officer at Zulu Alpha Kilo. “We collaborated closely with our industrial design partners at Group Project to help bring our team’s vision to life.”

Splash Spots pays homage to something uniquely New York by doing something uniquely New York to it: reinventing it through creativity and ingenuity.

“These really are first of their kind. Splash Spots aim to bring joy, a smile and a little cool down, to everyone who comes across them,” notes Tim Gordon, Chief Creative Officer and Partner of Zulu Alpha Kilo NY.

Ultimately the hope is to work with the city to take these from prototype to something much bigger.

“This is just the beginning–perhaps some day in the future Splash Spots will be available in every firehouse across the five boroughs,” adds Gordon.

This professional campaign titled 'Splash Spots' was published in United States in August, 2023. It was created for the brand: Street Lab, by ad agency: Zulu Alpha Kilo. This Experiential medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted 8 months ago.


Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer and Partner: Tim Gordon
Chief Design Officer: Stephanie Yung
Design Director: Jeff Watkins
Creative Director: Jacob Gawrysiak
Associate Creative Director/Art Director: Michael Romaniuk
Associate Creative Director/Writer: Marco Buchar
Designer: Sam Dal Monte
Managing Director: Meghan Mullen
Account Director: Casey Ann O’Brien
Account Supervisor: Karina Guerra
Production Director: Ola Stodulska
Producers: Laura Dubcovsky, Teresa Bayley, Kenneth Haz
Website Project Manager: Kenneth Haz
Associate Producer: Bita Mazaheri
Industrial Design Studio: Group Project
Industrial Design Director, Founder: Colin P. Kelly
Industrial Designer: Edward Lee
3D Models: Group Project
3D Animations: Julio Ortega
Partner: Leslie Davol, Street Labs
Logo Animation: Polyester Studio
Director of Photography: Ben Franke, Greg Purpura
Executive Producer: Jacqueline McDonald
Production House: All Opal Agency
Archival Stock Footage: Shutterstock
Post-Production House: Zulubot
Editor: Thais Maranho
Motion Graphic Designers: Thais Maranho, Miguel Natividad, Cecilia Bernasch, Noah Mroueh
Online: Thais Maranho
Colour Transfer: Can Yuksel
Audio: Noah Mroueh
Post-Production Director: Lena Hamady
Post-Production Producer: Siddhi Patel
Image Retoucher: Mila Lukezich
Web Developer: Jake Edwards
Studio Production Artist: Pam Cohen
Studio Director: James Graham
Media Manager: Adrian Gluvakovich
Community Manager: Vittoria Gibson

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Daiichi Sankyo


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