Where most charity advertising is fake & happy or horribly realistic and depressing, we found an extremely compelling and simultaneously empowering and hopeful way to position this charity event. Our media director also managed to transform $500K of paid media into $6Million (and counting) of donated media.
This professional campaign titled 'Spirit-mom Daughter' was published on August 01, 2007. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 14 years ago.
Advertising Agency: Cundari Group, Toronto, Canada
Creative Director: Fred Roberts
Art Director: Mike Dietrich
Copywriter: Tim Das
Photographer: Chris Gordaneer
Media Director: Anne Wood