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Domino's Pizza

Spin the Slice

Description

People always fight over the last slice of pizza. Domino’s pizza decided to end the fights by one minute change to their boxes. They added a curved base, and this enabled people to spin the slice in the box when they ate their way to the last slice. Whoever the slice points to, gets to eat it. This way Domino's not only ended fights but also makes the last slice deserving.

This student campaign titled 'Spin the Slice' was published in India in November, 2017. It was created for the brand: Domino's Pizza, . This Design medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Art Director: Brinda Singala
Copywriter: Aakash Dalwadi

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