What happens when you mix a thousand year old craft with modern technology? This was the question the young danish ceramics brand TORTUS COPENHAGEN asked as it seeked new ways to convey the values of hand-made craftsmanship to a broader audience. The Idea: the reinvention of the (potter’s) wheel.
We created a short film capturing handwork in a fully new perpective. With the use of modern technology already widely used in the area of x-treme sports, we captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform.
This professional campaign titled 'Spin' was published in Denmark in May, 2013. It was created for the brand: Tortus Copenhagen, . This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 10 years ago.
Creative Director / Art Director: Justin Landon
Music: "Dogs & Cats" by Jahzzar