Spend more time outdoors

Agency: Dude


WeRoad, the adventure travel brand bringing solo travellers together for once-in-a-lifetime adventures, continues their Manchester-focused out-of-home (OOH) including a ‘get outdoors’ inspired campaign displayed across a giant Piccadilly billboard in the heart of Manchester overlooking the Piccadilly Gardens.

This will be their second and largest campaign in Manchester, running from June 3rd until 16th, created in collaboration with creative agency DUDE London. WeRoad will be taking over the 492m2 giant billboard in Manchester Piccadilly cheekily announcing that ‘This ad may spend more time outdoors than you this year’ accompanied by a statistic saying that ‘we spend an average of 10 days outdoors a year’ while encouraging the public to ‘beat this billboard’ since the ad will be up for 14 days. This activation is the first in an ongoing collaboration between DUDE and WeRoad in the UK.

In addition, the brand's second eye-catching "Once in a Lifetime Adventures" OOH advertising campaign will dominate 304 high-visibility locations across the city including bus stops, tram stops, pedestrian walks, roads, and train stations in a combination of static and digital formats; 4 sheet, 6 sheet, 6 digital sheet, and 48 sheet.

This professional campaign titled 'Spend more time outdoors' was published in United Kingdom in June, 2024. It was created for the brand: WeRoad, by ad agency: Dude. This OOH Outdoor medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted about 2 months ago.


Creative development: WeRoad in-house marketing team & DUDE London
Pictures: WeRoaders IRL
UK media buying: Justyna Chlopecka, UK Marketing Manager
Chief Marketing Officer: Fabio Bin
Media space provider: JCD, Global, BlowUp


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