OOH Placement
Social Video
Social Still
Description
The latest campaign from the Road Safety Authority tackles the issue of speeding on rural roads.
Speeding continues to be the deadliest behaviour on Irish roads, contributing to at least one in three fatalities. This is exacerbated on rural roads where 70% of all collisions happen.
People speed because they think a few km/h over the limit won’t make a difference.
They make the same journeys every day. They know the roads and they think they know what’s coming.
The truth is, they don’t. And speeding gives you less time to react to the unexpected.
The film encourages people to slow down on rural roads with the message:
‘You never know what’s coming’. We see a driver on the same daily journey, travelling above the speed limit. On the day the unexpected happens, he does not have time to react.
This professional campaign titled 'Speeding ... You Never Know' was published in Ireland in March, 2025. It was created for the brand: Road Safety Authority, by ad agency: Forsman & Bodenfors. This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 11 days ago by Head of Production: Brian Daly of Forsman&Bodenfors Dublin.
Credits
Advertising Agency: Forsman&Bodenfors Dublin
Production Company: Antidote Films
Executive Creative Director: Damian Hanley
Senior Art Director: Laura Rice
Senior Copywriter: Robert McBride
Senior Planner: Madhumita Chandrasekaran
Senior Client Director: David Power
Client Manager: Stephanie Urban
Senior Designers: Mark Corry, Alan Ruane
Head of Production: Brian Daly
Client: Road Safety Authority
Director of Partnerships and External Affairs - Sarah O’Connor
LEAD I Strategic Campaign Development and Partnerships - Brian Johnson
Higher Executive Officer, Communications Department - Annette Ferguson
Production Company: Antidote Films
Director: William Armstrong
Producer : Andrew Freedman
Line Producer: Paula Stewart
Director of Photography: Ben Fordesman
Grip: Steve O’Brien
Gaffer : Stephen McCarthy
Location Manager: Donnacha Brady
1st Assistant Director: Ciara McIlraith
Production Designer : Joe Fallover
Stunt Coordinator: Brendan Condren
Stylist: Sarah Flanagan
Hair & Makeup: Cliona Campbell
Editor: Ian Whitewright / Ten Three
Post Producer: Clel Allen
Post Supervisor: Jennifer Connolly / Penco Post
Online: Screen Scene
Grade: Nurali Kushkov / Chemistry
Soundmix: Kevin Koch / Chemistry
Music Licensing: James Radford / Radford Music
Casting: SG Casting
Photographer: Leo Byrne
Retoucher: Lee Hickman
