ADVERTISING

Hefty

Sounds Like The Unreal Thing

Agency: Rapp

Description

Hefty, the brazilian audio producer led by Edu Luke, reinforces the meticulous character of its work with a new creative concept, presented in their ad campaign. Created by Rapp Brazil, the strategy brings Luke himself as protagonist in a totally unusual environment, designed to illustrate their ability to make happen any crazy creative idea in sound.
Under the signature "Sounds like the unreal thing", the ad shows a ludic scene with a dragon dumping an enormous jet of fire in a stone. Behind it, the Hefty leader appears to capture the purest sound, instancing the concept that the studio can bring any sound idea to life, regardless of its complexity.
Taking the graphic piece production to the next level, Rapp called the artist Paulo de Almeida, one of the leading international experts in dragon design, from the Magma Studio, Dubai. The work brings a mix of still, 3D techniques, and Luke's real image, captured by the awarded photographer Wel Calandria.

This professional campaign titled 'Sounds Like The Unreal Thing' was published in Brazil in March, 2019. It was created for the brand: Hefty, by ad agency: Rapp. This Print medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: Rapp, Brazil
Co-presidents: Tatiana Pacheco, André Pasquali
Creative Director: Felipe Andrade
Art Directors: Alessandro Vieira, André Marchesi
Copywriter: Lucas Nascimento Silva
Photography: Wel Calandria
CGI and Retouch: Paulo Almeida
Client Approval: Edu Luke

BetVictor
Norwest X-Traction

ADVERTISING

iStock Essentials

Shadow money hand for concept de...

Artist: Oleksandr Hruts

iStock Signature

big fan at airport

Artist: Auuu

iStock Signature

One hundred dollars banknotes as...

Artist: 101cats

iStock Essentials

Portrait Of Happy Young Woman Gi...

Artist: dualstock

iStock Signature

Large office environment and bus...

Artist: multifocus

iStock Essentials

Girl watches humpback whale flyi...

Artist: Akurra

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.