Telenor is the leading telecom company in Norway and the only provider of HD Voice, a new technology that filters out the background noise. To promote HD Voice, Telenor challenged the artist Oscar Danielson to record a single at the noisiest place in Oslo, the demolition of Smestad firestation.
This professional campaign titled 'Sound of Silence' was published in Norway in May, 2013. It was created for the brand: Telenor, by ad agency: TRY. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 9 years ago.
Advertising Agency: TRY/Apt, Oslo, Norway
Creative Directors: Stian Johansen, Thorbjørn Ruud, Petter Bryde, Janne Brenda Lysø
Copywriters: Petter Bryde, Janne Brenda Lysø, Pia Ølstad
Art Directors: Stian Johansen, Thorbjørn Ruud, Sveinung Arnestad
Casevideo: Ole Jakob, Bøe Skattum
Production company: Pravda
Directors: Kristoffer Carlin, David Reiss-Andersen
Producer: Erik Schøien