Description
Aches and pains meet us sometimes earlier than expected. Tiger Balm helps relieve that pain, but what if we never know it’s there? To find these aches, we’re placing ads in hard-to-read places, challenging the viewer to turn, twist, or stretch to engage. This physical discomfort mirrors the everyday aches Tiger Balm alleviates.
This student campaign titled 'Sore Loser' was published in United States in January, 2025. It was created for the brand: Tiger Balm, by ad school: The University of Alabama. This OOH Outdoor medium campaign is related to the Fitness, Household Products, and Sports industries and contains 6 media assets. It was submitted 19 days ago.
Credits
School: The University of Alabama, Tuscaloosa, Alabama
Art Director: Maggie Sullivan
Copywriter: Allison Pope