Brooklyn Film Festival

Something to Offend Everyone

Agency: MullenLowe New York

How to talk about the Brooklyn Film Festival

Something to Offend Everyone - OOH

Something to Offend Everyone - OOH

Something to Offend Everyone - OOH

Something to Offend Everyone - OOH

Something to Offend Everyone - OOH


At its best, independent cinema invites us to see things from someone else’s perspective and inspires an honest conversation about the world around us. That’s why the Brooklyn
Film Festival prides itself on never censoring its filmmakers, offering a range of narratives, sensibilities, and arguments that explore every aspect of human experience from different
points of view.

"Something to Offend Everyone" finds a fun and ironic way to invite people to keep an open mind and consider thoughts, ideas, and nuances that don’t align with that of their own.

Inspired by the stereotypical human resources videos that employees nationwide have to watch every year, we set out to teach prospective festival audience members how to share what they’re about to see with the rest of the world. Of course, it fails miserably. To learn how to talk about the Brooklyn Film Festival visit:

For out of home executions, “Something to Offend Everyone” portrays a series of very annoyed characters expressing their anger at being offended in unexpected ways.

This professional campaign titled 'Something to Offend Everyone' was published in United States in May, 2022. It was created for the brand: Brooklyn Film Festival, by ad agency: MullenLowe New York. This Film and OOH Outdoor media campaign is related to the Movies and Recreation, Leisure industries and contains 6 media assets. It was submitted almost 2 years ago.


Creative Agency: MullenLowe New York
Executive Creative Director: Ricard Valero
Group Creative Directors: Rich Singer and Zack Menna
ACD, Copy: Alice Burton
Junior Art: Ayanna Wallace
Junior Copy: Christinna Oree
Head of Design: Joao Paz
Designer: Marcio Doti
Head of Strategy: Jonny Gadd
Brand Strategist: Hunter Kelly
Managing Director: Rebekah Pagis
Group Account Director: Greg Masiakos
SVP, Exec Dir of Integrated Production: Lisa Setten
Senior Producer: Jacob Vogt
VP Associate Director, Business Affairs: Maria Rougvie
VP Associate Director, Business Affairs: Vanessa Fazio
Project Manager: Olivia Scala

Production Company: SMUGGLER
Director: Randy Krallman
Executive Producers: Patrick Milling-Smith / Brian Carmody / Jaclyn Larson
Head of Production: Alex Hughes
Producer: Ian Blain
Production Supervisor: Brian Sabowski
1st AD: Peter Jackson
Director of Photography: Jeff Kim
Production Designer: Peter Mayer
Casting Director: Beth Melsky
Stylist: Lani Steinhouse

Edit: Friendshop
Editor: Ben Suenaga
Assistant Editor: Claire Mai
Motion Graphics: Michael Marciano
Managing Director/Partner: Melissa Mapes
Producer: Laura Shackleford

Music, Sound Design, Mix: Yessian
Brian Yessian - Chief Creative Officer
Michael Yessian - Head of Production
Marlene Bartos - Managing Director/EP
Matt Nelson - Executive Producer
Mike Dragovic - Executive Creative Director
Weston Fonger - Senior Mixer
Angelina Powers - EP Vinyl Mix
Ben Lantz - Sound Designer
Mike Baluha - Sound Designer
Jacob Wolfe - Junior Sound Designer

Music Supervision, Promo:
Music Supervisor: Jonathan Hecht

Color: Company 3
Colorist: Tim Masick
Color Producer: Kevin Breheny

Conform: Method (Film)
Managing Director: Jesse Kurnit
HOP/EP: Tsiliana Jolson
Colorist: Tim Masick
Color Producer: Kevin Breheny
Flame Lead: Kieran Walsh, Margolit Steiner
Jr. Flame: Mark Popham
Flame assist: Michael DeCaprio
VFX Producer: Gwen Frey

Conform: The Mill
Flame Lead: Patrick Dirks
Managing Director: Anastasia von Rahl
Senior Producer: Dave Wein

Design Studio: FOREAL

Media Agency: MediaHub

Client: Brooklyn Film Festival
Executive Director: Marco Ursino
Director of Development: Susan Mackell
Production Manager: Alessandra Cronin

Suena Polenta


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