Description
GT Radial 2023 Campaign: Introducing the New EV Tire.
n 2023, GT Radial launched a campaign to introduce its latest tire, specifically designed for electric four-wheeled vehicles. To make the campaign more engaging and memorable, the concept took a playful approach by featuring the God of Thunder (Thor)—a character famously associated with his mighty hammer, often depicted as an electrified weapon.
This creative angle not only highlighted the power and performance of the new tire but also subtly reinforced its connection to electricity and modern EV technology. By blending humor with mythology, the campaign aimed to capture attention, spark conversations, and position GT Radial as a forward-thinking brand in the electric vehicle industry.
This professional campaign titled 'Someone Forgot His Hammer' was published in Indonesia in March, 2023. It was created for the brand: GT Radial, by ad agency: Roku Studio. This Content, Design, and Digital media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 8 months ago by Advertising Agency: Roku Studio of Roku Studio.
Credits
Advertising Agency : Roku Studio, Indonesia
Production Company: Roku Studio, Jakarta, Indonesia
Art Director: William Wijaya
Copywriter: William Wijaya
