ADVERTISING

Black Pond Brews

Solidarity Ale

Agencies: Decker duda+salisbury

Black Pond Brews "Solidarity Ale" Cans

Black Pond Brews "Solidarity Ale" Social Posts

Black Pond Brews "Solidarity Ale" Posters

Black Pond Brews "Solidarity Ale" Social Video

Description

Sapporo bought the San Francisco staple Anchor Brewing Co. in 2017 for $85 million. Anchor’s flagship ‘Anchor Steam’ is arguably the most widespread example of a California Common.

One of Black Pond's early recipes is an homage to that style of beer, they call it ‘Connecticut Uncommon’. When they heard that Sapporo has decided to close the 127-year old brewery, they knew they had to dedicate the next batch of Connecticut Uncommon to the Anchor SF Co-Op. They’re the group of Anchor brewers, production workers, managers, and bartenders who are working to buy the brewery back from Sapporo and continue its 127 years of tradition.

The new cans feature the Black Pond mascot Mr. Kitty overlooking the Golden Gate Bridge. The Connecticut ad agency Decker helped promote the beer with social posts and posters.

Black Pond is donating a portion of the proceeds of this run to the Anchor SF Co-Op’s GoFundMe, where almost 2,000 people have donated $110k to the cause already. If you can, we hope you donate as well. If they can pull it off, it would be a big win for the independent brewing community.

This professional campaign titled 'Solidarity Ale' was published in United States in December, 2023. It was created for the brand: Black Pond Brews, by ad agencies: Decker and duda+salisbury. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 4 months ago by ACD/Art Director: Alan Duda.

Credits

Advertising Agency: Decker
CD/Copy: Dom DeLoya
ACD/AD: Alan Duda
Animator/Editor: Adrienne Sullivan
Graphic Designer: Christopher Gunderson
Original Music: Joel Salisbury
Voice Talent: Boswell Smith
Cans Design: duda+salisbury

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