Agency: Area 23
While “social distancing” may prevent us from catching the coronavirus, “Solar Distancing,” an animated spot launched by FCB Health Network company AREA 23 on behalf of Mollie’s Fund, shows that no amount of distance from the sun can keep us safe from melanoma. “Solar Distancing” is AREA 23 and Mollie’s Fund’s third joint crusade against melanoma and sheds light on the dangers of overexposure to the sun while educating viewers about the importance of using sunscreen.
“Solar Distancing” journeys through beautiful yet dangerous interstellar worlds where the sun is the enemy and Earth is the desired refuge. Sunburned lobsters line the cosmos, while strange solar systems, deadly meteor showers and bottomless wormholes try to harm them in polarizing ways. The lobsters finally reach Earth, but soon discover there is no escaping the sun’s ferocity without the aid of sunscreen.
This professional campaign titled 'Solar Distancing' was published in United States in March, 2021. It was created for the brand: Mollie's Fund, by ad agency: Area 23. This Film medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted about 2 years ago by Comms Manager: Marisa McWilliams of FCB .
Advertising Agency: AREA 23, an FCB Health Network company, New York, United States of America
Production: Nice Shoes